How to raise funds through crowdfunding: 5 tips to get started

Raising funds through crowdfunding can be tricky, especially if you’re not familiar with the process and if you don’t have any experience. However, it can be quite effective when done correctly, but only if you know how to go about it. Here are 5 helpful tips to get started on raising funds through crowdfunding and ultimately getting your project or idea off the ground and into reality!

1) Self-evaluate your project

Before you try and start a campaign, it’s essential to evaluate your project. Here are some questions to ask yourself as you consider crowdfunding

2) Provide sufficient rewards

If you’re raising money for a project, give donors something in return. And keep your rewards simple and directly related to your project. You can offer perks based on levels of donations, such as T-shirts or posters for small contributions or free movie tickets or dinner with cast members for large ones.

3) Create great content

Even if you’re raising capital for a really great product, chances are your potential backers aren’t familiar with it yet. If your first order of business is explaining what you do and why they should give you money, that may work against you. The best way to help them understand why they should back your project is by creating high-quality content that helps build buzz around your brand.

4) Have an established social media presence

One of the first things potential investors will do is look at your online presence, whether it’s an established social media account or an active website. They want to see that you’re an expert in your field and know how to communicate information clearly and concisely.

While it might seem overwhelming, with a little effort you can establish an impressive presence and strengthen your chances of getting funded. Here are some tips for building a professional social media profile that will set you up for success.

5) Do something amazing

Crowdfunding sites like Kickstarter and Indiegogo offer creative types a chance to sell their idea, product or service in exchange for funding. These websites—and others like them—have funded over 1 million projects since they launched in 2009. To be sure, crowdfunding isn’t an easy way to make money.